The Motorola Razr V3, popularly called simply the Razr, is a clamshell style cell phone developed by Motorola and initially released in November 2004, the first device using the RAZR moniker, which at the time was also marketed as MOTORAZR. With its unique and then-thin aluminium body, coupled with a high price, the Razr V3 was initially positioned as a desirable premium phone; following price reductions, it then became extremely successful. In the United States the V3 was the most popular cell phone in 2005, 2006 and 2007 and remained best-selling until November 2008.